The founder · NAO Agency
Nabila
Omole
Brand and Product Marketing Strategist
Most brands don’t have a visibility problem. They have a clarity problem.
I build brand stories that find the right audience, speak their language, and turn attention into growth. Eight years across FMCG, fintech, and tech, shaping how brands are understood, remembered, and chosen.
The work is always the same: get the right story to the right people, and make it impossible to ignore.
The thinking
Strategy is the space between what a brand believes and what the market experiences.
My work closes that gap.
Work done.
Campaign case studies across FMCG, fintech, and HRTech from 2018 to present.
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01
Pepsi × BBNaija
Owning the Conversation
Dominated cultural conversations during Pepsi-sponsored Big Brother Naija tasks via music ambassadors, exclusive merchandise, and deep cultural integration to sustain high engagement across the full season.
+127%Brand Mentions -
02
Pepsi — Refresh the Mix
DJ Ambassador Launch
Introduced DJ Cuppy, Obi, Xclusive and Spinall as brand ambassadors via pre-event social trivia, a live launch activation, and a sustained post-event UGC wave that extended campaign reach well beyond the event.
High Engagement+ Sustained Buzz -
03
7UP and Aquafina
Lagos Marathon — Run Your Race
Tailored campaign messaging for two distinct brands at scale: bespoke route branding, cheer squads, strategic hydration stations at key milestones, and a culturally resonant grand finale.
High Brand Affinity -
04
Air Peace — Flygerian
Dubai Route Launch
Anchored Air Peace’s Lagos to Dubai route launch in Nigerian cultural pride. The Flygerian campaign used press, radio, and digital to foster strong national identity and drive loyalty toward the homegrown carrier.
Strong National Awareness -
05
Access Bank × Amex
Nigeria Card Launch
Announced two premium credit cards via exclusive press events, TV, PR, and luxury influencer partnerships, positioning Access Bank as a leader in premium consumer financial products in Nigeria.
+127%Brand Interest -
06
Access Bank — Access More
Valentine: Love Is More
Drove seasonal transaction volume across the digital banking portfolio via emotionally-led promotions and a radio and digital rollout, converting a cultural moment into measurable app usage and transaction growth.
+45%App Usage · +32% Transactions -
07
NIVEA West Africa
Face Care · #MeTime · Harmattan Platform
Multi-campaign brand stewardship across Nigeria and Ghana: ambassador-led Face Care launch, the #BreakUpWithHarmattan seasonal platform, and creator-driven #MeTime activations reaching 2.5M+ across both markets.
2.5M+Reach · 85% Brand Recall -
08
SeamlessHR
Brand Positioning and Product Activation
Shaped brand perception across Nigeria, Ghana, and Kenya: 185+ media mentions, OOH positioning, CSR narrative, and lifecycle campaigns activating 5,500+ employees, contributing to FT Fastest-Growing Companies recognition.
₦14.7BDisbursed · 78% Adoption
Experience
The rooms where the work happens.
With over eight years operating at the intersection of brand storytelling, commercial strategy, and product-led growth, I’ve shaped some of Nigeria’s most recognisable brand moments and scaled marketing systems that drive measurable business outcomes.
My career moved through the rooms where the work happens: account management and campaign strategy at Insight Publicis and Dentsu Creative, integrated communications at Imaginarium, and most recently as Brand and Product Marketing Manager at SeamlessHR, where I led positioning across three African markets and drove product adoption at scale.
Today, I’m channelling that experience into NAO, bringing agency rigour and in-house marketing depth together for brands that are serious about finding the right audience, shaping the right story, and driving growth that holds.
- Strategic Planning
- Brand Development
- Campaign Execution
- Product Marketing
- Performance Analysis
- Sales Enablement
- Content Strategy
- Executive Branding
Insight Publicis
Account Management · Brand Strategy · Campaign Execution
Dentsu Creative (Isobar)
Digital Marketing · Creative Strategy · Integrated Campaigns
Imaginarium IMC
Brand Communications · Content Strategy · Media Planning
SeamlessHR
Brand and Product Marketing Manager · 3 African Markets
Available for consulting and advisory engagements